CAPTIVATE | MOTIVATE | ENLIGHTEN
Influencer Campaign Management
FULL SERVICE MANAGEMENT, MADE SIMPLE
Are you working with multiple influencers over the year, or planning an influencer-driven campaign? We know how time-consuming it can be! With so many moving parts that demand superior attention to detail, outsourcing the logistics can make the most sense.
Our proven methodology keeps you involved and informed, not bogged down and caught up in the minutia.
IDEAL FOR : : BRANDS planning INFLUENCER-DRIVEN CAMPAIGNS, and/or engaging in ALWAYS-ON paid influencer activations.
THE PROCESS
STEP ONE | THE KICK-OFF CALL
CME Strategists will meet with you via Zoom to discuss your upcoming or ongoing influencer activations. We’ll learn your campaign strategy, target audience, goals, and objectives.
Once fully downloaded on the campaign vision, including a budget, the scope of work, and desired look + feel of the content, we’re ready to begin to execute your go-to-market strategy.
(Interested in hands-on strategy support? Ask about our strategic consulting and development services!)
STEP TWO | THE VET
Your CME Strategist team hits the ground running! We commence our influencer discovery and vetting process to uncover the brand partners that will deliver high-quality content that not only reaches but resonates with your intended audience.
When vetting, we go beyond weighted engagement and analyze each influencers’ audience on all of their social channels via:
Demographics
Growth reports
First-hand comment review (The KEY to uncovering the details of what motivates their follows to engage)
STEP THREE | THE PROFILE PREVIEW
Then, we pass off our recommended brand partners presented in a clear, resource-rich, Profile Preview document delivered to you in three rounds:
ROUND ONE: ALIGN & REFINE
A generous curated compilation of initial recommendations to align on who you love and what you’d like to see more of
ROUND TWO: REACH OUT & RATES
Based on your provided feedback, we will update the document to include: availability, rates, tailored SOW recommendations, and new influencer recommendations.
ROUND THREE: FINALIZE
A finalized deck with approved influencer profiles, provided rates, and individual scope of work
Outfitted with all of the images, hyperlinks, and analytics relevant to your campaign — This document is designed for you to share, solicit feedback and, align on the direction with your internal teams
STEP FOUR | THE ACTIVATION
CME Strategies has full-service influencer campaign management capabilities. Sit back. Relax. We'll take it from here and keep you informed.
Here is an overview of the next steps we will take to activate your strategy:
Build & maintain budget tracker
Build & maintain campaign calendar
Negotiate rates
Craft deal memos
Craft partner campaign brief, inclusive of clear content guidelines
Facilitate payments
Track deliverables
Measure performance
STEP FIVE | THE RESULTS RECAP REPORT
We will track content performance results and provide your team with actionable insights to inform campaign partnerships in real-time to maximize impact.
Once the campaign has concluded, we will measure the results against established KPIs and deliver a comprehensive Results Recap Report.
Also interested in social media strategy, or content creation services for your business? Ask about our special bundled rates. Book a call.