CAPTIVATE | MOTIVATE | ENLIGHTEN
Influencer Marketing Strategy
STRATEGY PLANS BUILT FOR YOU
Have you tried your hand at influencer marketing and find your outreach attempts to be fruitless or your paid deals to be ROI negative? Perhaps you’ve had some early success with organic influencer promotion, but don't know how to scale to keep that momentum.
Efficient and effective Influencer Marketing is rooted in data but requires a personal and perceptive approach. We’re here to guide you through.
IDEAL FOR : : BUSINESSES BEGINNING or GROWING or REFRESHING THEIR IM INITIATIVES
THE PROCESS
STEP ONE | THE KICK-OFF CALL
CME Strategists will meet with you via Zoom to discuss your business and uncover areas of opportunity to leverage Influencer Marketing. We’ll learn your service offerings, target audience, and brand goals and objectives. If influencer marketing isn’t a great strategic fit for your business goals & objectives right now — we’ll tell you that too.
STEP TWO | THE DEEP DIVE
Your CME Strategist team gets to work! We will conduct in-depth research to maximize your influencer outreach efforts and craft your strategy.
Brand Analysis
Target Influencer Identification
Competitor Research
STEP THREE | THE PLAYBOOK
Then, we pass off an in-depth, straight-forward, and detailed playbook. This will serve as your influencer communication/partnership strategy guide. Here’s what will be included:
Full Social Media Audit
Influencer Marketing Strategy Plan
Custom Influencer Communication Macros
DM Message Track
Email Templates
Do’s Don'ts & Best Practices of Influencer Communication
Paid Partnership Pricing Guide
Ideal Target Influencer Profile(s)
Influencer Campaign Thought Starters
Influencer Deal Memo Templates
BONUS : : Strategy Activation Kit
We’ll also provide the infrastructure for you to activate your strategy ASAP. This includes branded templates for planning, tracking, and results reporting.
STEP FOUR | THE HANDOVER
We meet again to review the playbook together, answer questions, conceptualize additional thought-starters, and plan your next steps to activate your strategy.
ONE-TIME INVESTMENT
Also interested in social media strategy, or content creation services for your business? Ask about our special bundled rates. Book a call.